Marketing Management - Skills Programme

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UNIT STANDARD NUMBER SAQA: 119672 - Manage marketing and selling processes of a new venture

Module 1 – Implement marketing plan 3 Lessons

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1.1: Implement a marketing plan

1.2: Promotion

1.3: Customer relations and selling techniques (methods)

Module 2 – Negotiations 3 Lessons

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2.1: Advantages and disadvantages of negotiation

2.2: Basic rules of the negotiation road

2.3: Negotiation styles and outcomes

Module 3 – Outline processes and principles for completing basic quotes 2 Lessons

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3.1: What is a quotation?

3.2: Prepare a price for a Tender

Module 4 – Outline processes and principles for completing tender documents 2 Lessons

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4.1: Completing basic tender documents

4.2: Costing and Pricing

UNIT STANDARD NUMBER SAQA: 14341 - Keep informed about current affairs related to one`s own industry

Module 1 – Identify events in the physical environment that could impact on a selected industry 1 Lesson

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1.1: Events in the physical environment that impact on a selected business sector

Module 2 – Identify events in the social environment that could impact on a selected industry 2 Lessons

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2.1: Events in the social environment that impact on a selected business sector

2.2: Characteristics of the social environment

Module 3 – Identify events in the economic environment that could impact on a selected business sector 2 Lessons

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3.1: Events in the economic environment that impact on a selected business sector

3.2: Responses to impacts on the environment

Module 4 – Identify people and companies in the news 3 Lessons

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4.1: People and companies in the news

4.2: Key Developments

4.3: Leadership Examples

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Marketing Management – Skills Programme

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