Ryan Jacobs is the creator of The Art of Being – Finding the Right Questions, a reflective course designed to help professionals explore the often-overlooked dimension of Spiritual Quotient (SQ).

From a young age, Ryan sensed there was more to life than what was immediately visible—but like many, he got swept up in the pace and pressures of the world. After years of trying to find his place, he discovered a deeper path while working with Mentally Fit South Africa, part of the globally respected Mentally Fit Institute.

There, he worked on the marketing and communication strategy, helping C-suite decision-makers explore whether partnering with Mentally Fit South Africa was the right fit for their organisation. His focus was on guiding leaders to ask the right questions—about their team, their culture, and their goals—so they could make informed, purposeful decisions about engaging a business coach.

Through this work, Ryan saw a clear gap: while leaders invest in developing IQ, PQ, and EQ, the SQ (Spiritual) dimension is often ignored—yet it’s where fulfilment, presence, and clarity truly reside.

The Art of Being was created to open that space—for reflection, reconnection, and asking the questions that matter most.