Match new venture opportunity to market needs

R299.00

The qualifying learner is capable of:
Identifying and describing what marketing is in relation to new venture opportunities.
Conducting market research.
Identifying market segments in relation to own venture opportunity.
Incorporating market research into a marketing plan.
Exploring product/service life cycle.

Specs

SKU: 119669? Categories: Accredited Short Courses, All Online Courses

Description

Description

Course Content

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Module 1 – Identify and describe what marketing is in relation to new venture opportunities 10 Lessons | 1 Quiz

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Module Content

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1.1: The four P’s of Marketing

1.2: The concept of PRODUCT

1.3: The concept of PRICE

1.4: The concept of PROMOTION

1.5: The concept of PLACE

1.6: Consumer orientation

1.7: Integrated marketing

1.8: The target market and positioning of own venture

1.9: Market conditions and the viability of the new venture

1.10: The viability of the new venture

119669 – Quiz 1

Module 2 – Conduct market research 3 Lessons

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Module Content

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2.1: The importance of Market Research

2.2: The different techniques used for market research

2.3: Advertising and promotion

Module 3 – Identify market segments in relation to own new venture opportunity 10 Lessons | 1 Quiz

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Module Content

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3.1: The product/service requirements of the target market of a new venture

3.2: Identify and define the OPPORTUNITY or THREAT

3.3: Create the RESEARCH DESIGN (PLAN)

3.4: Data collection, processing and analysis

3.5: Communicative information to the decision maker

3.6: External and environmental factors impacting (influence or affect) on consumer or customer behaviour.

3.7: The competitive advantages and disadvantages of the produce/service

3.8: New products

3.9: The maintenance of profit margins

3.10: The relationship between demand, supply and price

119669 – Quiz 2

Module 4 – Incorporate market research into a marketing plan. 12 Lessons | 1 Quiz

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Module Content

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4.1: Developing a Marketing Plan to reflect research finding and recommendations for new venture

4.2: Setting the rates of your business

4.3: Promoting your business venture

4.4: Personal marketing

4.5: Networking

4.7: The Marketing Mix

4.9: Pricing by the retailer

4.10: Pricing by the manufacturer

4.10.1: Pricing by a service business

4.11: Marketing and promotion of the own venture in the business plan

119669 – Quiz 3

Module 5 – Explore product/service life cycle. 11 Lessons | 1 Quiz

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Module Content

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5.1: The life cycle of a product

5.2: Criteria for evaluating the success of new ventures

5.3: Identify the market position

5.4: Market segmentation

5.5: Market share

5.6: Marketing information

5.7: Methods of collecting primary data

5.8: A Practical Example

5.9: Developing the questionnaire

5.10: Assess the business’ strengths and weaknesses

5.11: Identification of competitive advantage

119669 – Quiz 4